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To broaden and strengthen the tourism sector.

To foster the growth of the arts and culture community.

To promote year-round tourism.

To facilitate the development of agri-tourism.

Action Items:
Establish a tourism development committee.

Identify all tourism partners (eco-tourism, pick-your-own operations, farmers markets, etc).

Liaise with other counties who have developed marketing programs for agri-tourism and eco-tourism, farm markets, farm tours etc.

Build on the existing tourist attraction.

Establish a tourism signage program to clearly identify attractions at key locations (Highway 400 and Highway 27).

Establish a tourism information centre.

Develop new opportunities (e.g. fishing industry).

Encourage bed & breakfast development.

Package local attractions for day trips, including farm tours.

Create one large community event; organize a Salmon Fest; consider re-introduction of the Canoe Race.

Establish a "Fish with Youth" week; host fly-fishing tournaments.

Develop and expand cultural, heritage, and arts festivals; promote community events; encourage tourist attractions such as fairs and special theme festivals; establish unique and inviting community events; establish a committee to implement a high profile event (e.g. Nottawasaga River race, fishing derby, car show, studio tour,western rodeo, ethnic festivals).

Create an Essa studio tour as well as an arts directory; utilize local arts councils to promote the area as a tourist attraction.

Potential Partners:
Angler and Hunter Associations
Bed & Breakfast Associations
CFB Borden
Chambers of Commerce/Business Associations
Christian Farmers Federation of Ontario
Conservation Authorities
County of Simcoe
Essa Economic Development Committee
Heritage Canada
Ministry of Agriculture and Food
Ministry of Natural Resources
Ministry of Tourism and Recreation
New Tecumseth and Area Arts Council
Nottawasaga Futures
Private Sector
Rural Organizations
Simcoe County Federation of Agriculture
South Simcoe Business Links
Township of Essa