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 | South Simcoe Business Attraction | |
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| Partners: |
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Municipalities of Adjala-Tosorontio, Bradford West Gwillimbury, Essa, Innisfil, and New Tecumseth; International Trade Canada, Community Investment Support Program (CISP), and Nottawasaga Futures |
| Objective: |
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Representation on the committee includes three elected or appointed representatives from each participating municipality and Nottawasaga Futures. The committee’s objective is to work in a cooperative spirit, for the purposes of attracting industry to the general area. The municipalities recognize that the location of an industry in any of the participating municipalities would bring extended benefits to all of the municipalities in terms of employment, locality recognition, expansion of services, and fostering positive economic development throughout the area. Further, the committee realizes that a regional, coordinated, efficient plan would provide access to funding that would normally not be available to an individual municipality. |
| Status: |
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Studies completed include: South Simcoe Competitive Analysis, Food Sector Strategy, GTA Food Processing Business Survey, South Simcoe Marketing Plan, and the South Simcoe Media Plan.
Activtivities compled include:
Branding strategy, Website and Community Profile updates and maintenance, development of dynamic marketing materials such as a lure brochure, introductory post cards, promotional PDF documents, and media advertisements.
In 2007, a Lead Generation Program was undertaken. A list of our targeted sector companies within the 416/905 area code was generated and each business was contacted to actively promote South Simcoe. Ten percent of these contacts resulted in qualified leads that are being investigated further.
In additional to ongoing marketing of the regional, the 2008 program for the South Simcoe Economic Alliance includes the completion of a South Simcoe Agriculture Action Plan and a Gap Analysis with respect to broadband services available in the rural areas of South Simcoe. |
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