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Goals:
To work with local business to expand tourism.
Action Items:
Improve the tourism approach (e.g. marketing, accommodations, attractions, Lake Simcoe, etc).
Use "All Roads Lead to the Lake" in a major tourism blitz. Provide training programs on, and project the success of the following: eco-tourism, niche markets, pick-your-own, farm holidays with bed & breakfasts, and equestrian trails.
Encourage bed and breakfast establishments and affordable accommodation.
Promote a large hotel development at Highway 400 and the 8th Line.
 Create a nucleus of tourism operators interested in expanding marketing and promotion; investigate joint packaging opportunities.
Market the community through the Town's website and local businesses.
Potential Partners:
Bed and Breakfast Associations
Greater Innisfil Chamber of Commerce (2001)
Huronia Tourism Association
Innisfil Economic Development Committee
Media
Ministry of Agriculture and Food
Ministry of Tourism and Recreation
Nottawasaga Futures
Ontario Tourism Association
Rural Organizations
South Simcoe Business Links
Town of Innisfil
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