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Goals:
To market to investors and tourists, both nationally andinternationally.
To build internal and external pride.
To maintain and strengthen the identity of individualcommunities.
To promote historical pride.
Action Items:
Establish a "Promote Essa" Committee.
Communicate, educate, and promote the Township's assetsexternally; promote the Township as an outstanding place tolive, work, and visit.
 Communicate successes and infrastructureimprovements in Angus and Thornton.
Communicate growth in business and the community as a whole.
Promote the slogan "Where Town and Country Meet"; developa song to go with the slogan; advertise the slogan in the media.
Develop an adequately financed regional marketing strategy withrelevant business and organization partners; create a marketingstrategy (including a video) to promote/encourage a ruralatmosphere; acknowledge changes that have taken place in lastfew years.
Create a one-page map for a tourist bureau.
Create a business directory.
Develop a "recruitment" package that promotes the community'sassets: advertise the assets of Essa to other local municipalities.
Encourage positive word of mouth within and outside of thecommunity.
Promote events for the community (e.g. a meet your neighbourpicnic, town & country fairs).
Bring businesses together through such Township-wideevents as a Thanksgiving Food Challenge.
Develop incentives to encourage owners to maintain and improve their properties; enforce current by-laws; increase humanresources to oversee the compliance of by-laws.
Establish a beautification committee; utilize groups already involved in community pride projects; include local businesses in beautification projects.
Develop Communities in Bloom contests throughout the Township to encourage community pride; create awards of meritand grand winners for gardens (e.g. best subdivision, mostattractive farm, eco-landscaping, best landscaping for business);create awards for urban and rural properties; tie into a festivalwith a garden theme; expand a horticultural beautification awardto include all of Essa as well as seasonal awards (e.g. Christmas,Thanksgiving, Halloween); have competitions betweengeographical areas.
Support local artists through joint advertising and access tomunicipal space at no cost.
Potential Partners:
Chambers of Commerce/Business Associations
Churches
Environmental and Conservation Clubs
Essa Economic Development Committee
Horticultural Societies
Human Resources Development Canada
Libraries
Media
Nottawasaga Futures
Service Clubs
South Simcoe Business Links
Township of Essa
Volunteer and Rural Organizations
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